Year
2024-2025
Services
UX Design, Custom Web Development
Industry
Automation, web
Rodeo create a seamless subscription experience that merchants love.
The challenge
Shopify’s subscription ecosystem was cluttered with complex, developer-centric tools. Rodeo’s goal was simple: Build a subscription plugin that feels native to Shopify, is easy to set up, and empowers merchants to manage recurring payments without technical hassle.Key Problems Identified:
- Existing apps had confusing onboarding.
- Merchants needed a clear dashboard to track subscriptions.
- The experience needed to align perfectly with Shopify’s Polaris Design System.
0-week
turnaround
0
design iterations
0+
installs post-launch
The Approach
We started with clarity — defining user flows and scope before jumping into pixels or code. Using Shopify’s Polaris system in Figma, our design team built wireframes that mapped every possible interaction: from app installation to first subscription setup. Highlights:
- Designed version 1 installation flow & dashboard.
- Conducted quick internal testing for UX validation.
- Used these insights to refine into Version 2, improving hierarchy, navigation, and feedback states.
We followed Polaris guidelines, maintaining Shopify’s visual language while adding Rodeo’s personality through typography and tone.
The Design Process
Key UX Enhancements:
- Simplified configuration steps into a guided onboarding.
- Added empty states & inline help for first-time users.
- Designed a performance dashboard showing subscription KPIs at a glance.
- Built a settings panel for merchants to control API keys, integrations, and notifications.
Development & Integration
Once designs were approved, our engineering team brought them to life using:
- Frontend: React + Polaris Components
- Backend: Node.js / Express
- Platform: Shopify App Bridge & REST APIs
- Smooth installation and setup flow.
- Secure connection with Klaviyo & MultiPass APIs.
- Real-time analytics dashboard with optimized load times.
The Launch
After rigorous QA and sandbox testing, the Rodeo app was successfully deployed on the Shopify App Store.We worked alongside the Rodeo team to finalize store listing visuals, copy, and onboarding documentation for merchants.
Rodeo quickly gained traction among Shopify merchants looking for a clean, intuitive subscription tool.
The Impact
Results after launch:
- Reduced onboarding time from 10 mins → 3 mins.
- 5 star average user rating.
- 1,000+ active installs within the first few months.
- Improved merchant retention through better data visibility.
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