Marketplace Homes Platform
A digital ecosystem made property search seamless.
Year
2023
Services
UI/UX Design, Web Development, Cloud Infrastructure, IDX Integration
Industry
Real Estate / PropTech
A unified digital ecosystem that transformed a fragmented property search into a seamless, personalized user journey.
Overview
Our client is a powerhouse in the real estate sector with over two decades of industry experience. While their offline reputation for service was impeccable, their digital presence had not kept pace with the modern market. Buying, selling, and renting homes are often stressful, time-consuming processes, and the client’s existing digital tools were adding to that friction rather than relieving it.They recognized that without a complete digital overhaul, they risked alienating a new generation of users who expect speed, clarity, and intuitive design. The goal was ambitious but essential: to build a streamlined platform that combined powerful IDX functionality with a sleek, user-friendly workflow, making property management as simple as a few clicks.
The opportunity
The roadblock was a disconnected user experience. The client’s previous legacy system forced users to navigate through disjointed steps for registration, browsing, and contacting agents. Critical features were buried under complex navigation, and the lack of advanced filtering meant users spent too much time digging through irrelevant listings.The client needed a partner capable of untangling these complex workflows. They required a solution that could handle large datasets with speed while offering a personalized interface for three distinct user groups: buyers, sellers, and renters. The new platform had to be more than just a website, it had to be a scalable digital engine capable of driving their business for the next 20 years.
The solution
Codieshub took on the challenge to design and develop a customer-centric platform from the ground up. We focused on creating a “guided experience“ where the technology anticipates the user's needs.Our engineering team built a resilient architecture using PHP 7, MySQL, and efficient frontend frameworks, all hosted on a scalable AWS Cloud infrastructure. Central to the solution was the implementation of fast IDX filtering. Codieshub developed advanced search logic that allows users to filter listings by precise criteria, such as price, square footage, and location, without experiencing data lag.On the frontend, we redesigned the user flow to be intuitive. We introduced distinct navigation paths for buying, selling, and renting, ensuring users were not overwhelmed by irrelevant options. We also built a personalized dashboard system where logged-in users can save preferences, favorite properties, and communicate seamlessly with real estate agents, effectively bridging the gap between digital browsing and human interaction.
“I appreciated their no-nonsense approach. Clear scope, clear milestones, clear ownership. They didn’t overpromise, they just delivered, and the work has had a measurable impact on how efficiently our teams operate.”
Mike TamulevichCOO
The impact
The launch of the platform marked a turning point for the client. Codieshub successfully replaced a fragmented web presence with a cohesive digital system that empowers users rather than confusing them.The results were immediate. The new UI/UX significantly reduced the time users spent finding suitable properties, while the streamlined registration process led to a more engaged user base. By converting complex sell and rent workflows into simple digital steps, the platform has become a vital tool for both clients and agents, driving efficiency across the board.With Codieshub delivering a scalable, high-performance foundation, the client has successfully future-proofed their business. They have moved beyond the limitations of their legacy tools and now
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