Jot

Architecting a high-conversion subscription ecosystem and custom bundling logic for a premium DTC coffee brand

Year

2022-2024

Services

Custom Web Development, UI/UX Design

Industry

E-commerce

Transform Jot’s DTC storefront into a high-performance, subscription-first conversion engine.

Overview

Jot is a pioneer in the specialty beverage space, delivering an ultra-concentrated, premium coffee experience built for modern consumers who value both quality and convenience.As the Direct-to-Consumer landscape becomes increasingly competitive, success requires a digital infrastructure that can educate users in seconds and guide them toward high-value, recurring relationships.Codieshub was engaged as a custom software development partner to re-engineer Jot’s digital storefront, transforming it from a standard shopping site into a high-performance conversion engine focused on reducing decision friction and maximizing customer lifetime value.

The opportunity

The primary challenge was bridging the gap between Jot’s innovative product and the digital experience. Because concentrated coffee is a new concept for many customers, the site needed to function as both an educational platform and a sales channel.There was also significant untapped potential in Average Order Value (AOV), particularly within subscription adoption and product bundling strategies.The objective was to replace generic templates with a bespoke Welcome Bundle architecture, supported by backend logic capable of handling tiered offers, free-gift triggers, and a seamless transition from one-time trials to long-term subscriptions.

The solution

Codieshub applied an engineering-led approach, embedding proprietary logic into the Shopify ecosystem to support a SaaS-style recurring revenue model.

Custom Welcome Bundle Engine: A custom-coded entry experience that dynamically triggers instant discounts and multiple free-gift additions based on user selection, all processed seamlessly at checkout.
Scroll-Based Educational Architecture: A storytelling-driven frontend using scroll-based visuals to explain the brewing process and value proposition before users reach key conversion points.
Optimized Subscription Framework: Rebuilt PDPs and checkout flows featuring a custom subscription toggle that highlights recurring savings while prioritizing autoship enrollment through transparent backend logic.
Mobile-First Performance Engineering: Thumb-friendly interactions, lightning-fast load times, and custom JavaScript handling complex cart actions without page refreshes to reduce time-to-conversion.
Trust and Data Modules: Embedded FAQs and social proof components strategically placed near decision points to reinforce confidence and improve conversion rates.

The impact

The combined technical and UX optimizations produced a dramatic uplift in commercial performance. The custom Welcome Bundle logic and subscription-first experience drove a 126% increase in Average Order Value (AOV).Mobile conversion rates rose sharply, validating the effectiveness of a frictionless, performance-engineered journey tailored to modern consumer behavior.Recurring order volume increased substantially through the optimized opt-in UX, delivering a predictable and scalable revenue stream while reduced bounce rates converted initial curiosity into long-term customer loyalty.

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