Blendjet
Engineering a high-performance commerce architecture and personalized user funnels for a global Shopify Plus industry leader
Year
2022-2024
Services
Custom Web Development, UI/UX Design
Industry
E-commerce
Re-engineer BlendJet’s global storefront into a scalable, high-conversion commerce ecosystem.
Overview
BlendJet is a household name and a global leader in the portable blender market, serving millions of customers worldwide. Operating at this scale requires more than a standard e-commerce site, it demands a resilient, multi-functional ecosystem capable of handling massive global traffic while delivering personalized experiences across diverse customer segments.As expectations for speed and personalization continue to rise, the brand needed a backend that could support complex marketing funnels without sacrificing performance.Codieshub was engaged to re-engineer the digital experience, ensuring that every touchpoint, from first scroll to final sale was optimized for high-velocity conversion and long-term scalability.
The opportunity
Despite BlendJet’s global reach, there was significant untapped potential in Conversion Rate Optimization (CRO) and Average Order Value (AOV). The existing storefront was not fully equipped to support the diverse marketing angles and demographics the brand targeted.The shopping journey lacked the technical sophistication required to differentiate between first-time visitors, returning customers, and wholesale partners.The challenge was to re-architect the storefront into a data-driven platform where every interaction maximized return on media spend while maintaining lightning-fast load speeds for a global audience.
The solution
Codieshub treated the storefront as a complex custom software system, building bespoke modules and technical funnels for each audience segment.
- Custom Audience Logic and Personalization: Real-time frontend logic that distinguishes user types, guiding new visitors toward starter kits, serving reorders to returning customers, and supporting a dedicated B2B wholesale channel with separate checkout logic.
- Engineered PDPs and Custom Landers: Rebuilt Product Detail Pages with high-speed UGC integration and dynamic bundle logic, alongside high-converting landing pages tailored to students, fitness enthusiasts, and other key demographics.
- Advanced Cart and Header Architecture: A custom cart drawer with intelligent upsell triggers based on cart contents, paired with a bespoke header and navigation system to improve discovery without compromising performance.
- Engagement-Driven Content Modules: Custom-integrated recipe content and a student program funnel designed as gated experiences to increase session duration, lead capture, and offer engagement.
- Store Locator API Integration: A high-performance store locator API connecting online users with nearby physical retail locations, reducing bounce rates for retail-first shoppers.
The impact
The technical overhaul transformed BlendJet’s storefront into a high-conversion, performance-driven platform. Intelligent bundle placements and advanced cart logic drove a 72% increase in Average Order Value (AOV).Specialized landing pages for students and wholesale buyers delivered a 3x lift in conversion rates, validating the effectiveness of personalized funnels.Optimized PDPs reduced bounce rates by 35%, while engagement-focused recipe and offer modules increased email opt-ins by 44%, providing a robust foundation for future marketing and global scale.
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