Rodeo

Redefining Subscriptions for Shopify Merchants

Year

2024-2025

Services

UI/UX Design, Custom Web Development, Shopify App Development

Industry

E-commerce, web

Rodeo create a seamless subscription experience that merchants love.

The challenge

Shopify’s subscription ecosystem was cluttered with complex, developer-centric tools. Rodeo’s goal was simple: Build a subscription plugin that feels native to Shopify, is easy to set up, and empowers merchants to manage recurring payments without technical hassle.Key Problems Identified:

Existing apps had confusing onboarding.
Merchants needed a clear dashboard to track subscriptions.
The experience needed to align perfectly with Shopify’s Polaris Design System.

0-week

turnaround

design iterations

installs post-launch

The Approach

We started with clarity, defining user flows and scope before jumping into pixels or code. Using Shopify’s Polaris system in Figma, our design team built wireframes that mapped every possible interaction: from app installation to first subscription setup. Highlights:

Designed version 1 installation flow & dashboard.
Conducted quick internal testing for UX validation.
Used these insights to refine into Version 2, improving hierarchy, navigation, and feedback states.

We followed Polaris guidelines, maintaining Shopify’s visual language while adding Rodeo’s personality through typography and tone.

The Design Process

Key UX Enhancements:

Simplified configuration steps into a guided onboarding.
Added empty states & inline help for first-time users.
Designed a performance dashboard showing subscription KPIs at a glance.
Built a settings panel for merchants to control API keys, integrations, and notifications.

Development & Integration

Once designs were approved, our engineering team brought them to life using:

Frontend: React + Polaris Components
Backend: Node.js / Express
Platform: Shopify App Bridge & REST APIs

We collaborated closely with the client’s internal developers to ensure a pixel-perfect implementation that matched the Figma design.Focus Areas:

Smooth installation and setup flow.
Secure connection with Klaviyo & MultiPass APIs.
Real-time analytics dashboard with optimized load times.

The Launch

After rigorous QA and sandbox testing, the Rodeo app was successfully deployed on the Shopify App Store.We worked alongside the Rodeo team to finalize store listing visuals, copy, and onboarding documentation for merchants.

Exceptional service from start to finish. Their insight and precision made our project a complete success. We’ve already lined up more work with them and would highly recommend their developers to anyone seeking real technical talent.

Ben FisherManaging Director

Rodeo quickly gained traction among Shopify merchants looking for a clean, intuitive subscription tool.

The Impact

Results after launch:

Reduced onboarding time from 10 mins → 3 mins.
5 star average user rating.
1,000+ active installs within the first few months.
Improved merchant retention through better data visibility.

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