Wild
Architecting a high-velocity commerce engine and custom bundling logic to power the digital growth of a leading personal care brand
Year
2022-2024
Services
Custom Web Development, UI/UX Design
Industry
E-commerce
Re-engineer We Are Wild’s Shopify storefront into a high-performance growth engine.
Overview
We Are Wild is a high-growth personal care brand that bridges sustainable, mission-driven products with mainstream retail success. As a brand operating in low-cost, high-frequency essentials, its digital infrastructure must function as more than a product catalog, it must actively drive repeat behavior and maximize the value of every user session through smart, logic-based interactions.While the brand had a loyal following and strong retail presence, its existing digital storefront was constrained by a standard catalog structure that limited commercial performance.Codieshub was engaged as a custom software development partner to re-engineer the Shopify environment into a scalable, high-conversion platform built for the competitive demands of the coming years.
The opportunity
The core challenge for We Are Wild was a stagnant Average Order Value (AOV). With daily-use essentials priced at a lower individual cost, the brand needed a way to encourage advanced bundling and subscription sets without adding friction to the user journey.The existing platform lacked the custom logic required to intelligently suggest, validate, and price these bundles in real time.The objective was to move beyond rigid templates and design a bespoke digital experience that prioritized high-value orders through automated upselling and cross-selling logic, while maintaining lightning-fast performance for a mobile-first audience.
The solution
Codieshub applied a custom engineering approach, embedding proprietary logic directly into the Shopify ecosystem to support complex commercial workflows.
- Custom Bundling Engine: A bespoke backend logic system enabling dynamic starter kits and refill bundles, with synchronized inventory and pricing to ensure volume-based savings scale accurately.
- High-Performance Cart Architecture: A logic-driven, upsell-ready cart built from the ground up, triggering contextual cross-sell prompts based on real-time cart contents.
- Engineered Product Detail Pages (PDPs): Custom Liquid and JavaScript implementations supporting rich storytelling and technical comparison tables, optimized for future Core Web Vitals standards.
- Technical A/B Testing Protocols: A structured testing framework to validate hero messaging, navigation behavior, and cart interactions using real performance data.
- Store Locator Integration: A custom-integrated store locator API connecting the online experience with physical retail locations to improve omnichannel accessibility.
The impact
The custom development initiative delivered transformative results. By implementing bespoke bundling logic and an optimized checkout flow, We Are Wild achieved an 84% increase in Average Order Value (AOV).Conversion rates across product pages increased by 37%, demonstrating the direct commercial impact of a performance-first technical architecture.The overhaul also reduced cart abandonment by 22% and increased engagement with subscription bundles by 61%, providing the brand with a future-proofed, scalable growth engine built to support high-volume traffic and long-term market leadership.
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