Eddy
Ed-tech platform which makes online learning engrossing.
Year
2024-2025
Services
UX Design, Custom Web Development
Industry
Education Tech
Create a brand identity, design the website, and some social media materials for Eddy.
Overview
Eddy is an EdTech platform designed to make online learning engrossing and immersive. The goal was for the platform to offer a vast choice of courses that match students’ interests and preferences, making learning feel engaging rather than just instructional.Codieshub were tasked with designing the brand identity, website, outdoor advertising and social-media materials for Eddy.The industry: EdTech. Duration: 12 weeks. Services: Brand Identity, Website Design.
The solution
- Established a complete style guide and brand identity first, ensuring brand consistency before moving into high-fidelity design.
- Created a website with a responsive design (desktop + mobile) that supports the immersive, student-first learning experience.
- Developed supporting marketing touchpoints: outdoor advertising and social-media assets aligned with the brand identity and platform messaging.
The impact
- The new brand and site give Eddy a visually modern, credible presence in the competitive EdTech space, positioning it as more than just another online course marketplace.
- By building a style guide and strong visual identity up front, the project sets the platform up for scalable growth and consistent user experience across media and channels.
- Although specific metrics (e.g., conversion uplift, engagement rate) are not publicly available, the strategic design investment enhances Eddy’s ability to attract and retain students via a more engaging, trustworthy experience.
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