RSVLTS
Engineering a high-performance commerce ecosystem for a cult-classic apparel brand
Year
2021-2024
Services
Mobile App Development, Custom Web Development, UI/UX Design
Industry
E-commerce
Scale a digital-first commerce ecosystem for RSVLTS (Roosevelts)
Overview
RSVLTS (Roosevelts) is far more than a clothing brand. It is a digital-first community built on a unique culture. Known for their bold, pop-culture-inspired apparel featuring icons from movies and sports, RSVLTS has cultivated an incredibly loyal fan base that thrives on limited-edition product drops and exclusive releases.As a brand generating millions in annual revenue, their digital presence is their primary engine for growth. However, as their popularity surged, RSVLTS reached a critical juncture where their existing digital infrastructure could no longer keep pace with their community's energy.Codieshub was commissioned to overhaul their mobile and web presence to ensure the brand could scale effectively during high-traffic events while deepening customer lifetime value.
The opportunity
While RSVLTS had strong market momentum, their technical infrastructure was struggling to handle the explosive nature of their product launches. The mobile user experience was not optimized for the on-the-go nature of their customers, leading to friction during the checkout process.Furthermore, the brand needed to solve three specific commercial challenges: boosting Average Order Value (AOV), improving retention through loyalty, and streamlining a complex B2B wholesale operation.The objective was clear: to build a full-funnel commerce system that felt as fun and energetic as the clothing itself, while delivering the backend stability required to turn every site visit into a high-value sales moment.
The solution
Codieshub took a performance-first approach to commerce optimization, focusing on making every touchpoint shoppable and engaging. We developed a lightning-fast mobile application tailored for drop culture, integrating push notifications and exclusive mobile-only content to create a direct channel to the brand’s most active fans.On the web, we executed a comprehensive Shopify Storefront Optimization to support faster product discovery and applied Conversion Rate Optimization (CRO) strategies across the entire funnel.
- The Bundle Builder: A custom-engineered tool that encouraged users to mix and match product sets for a discount, directly increasing Average Order Value.
- Loyalty Integration: A seamless rewards system that incentivized repeat purchases and strengthened community engagement.
- B2B Wholesale Portal: A SaaS-style wholesale layer with custom logins, tiered pricing, and automated checkout logic to support global business expansion.
The impact
The digital upgrade transformed RSVLTS into a multi-channel commerce powerhouse. The most immediate result was a 92% increase in mobile orders, validating the demand for a high-performance, mobile-first experience.By prioritizing CRO and AOV-driving features such as the Bundle Builder, RSVLTS significantly increased revenue per user without increasing marketing spend.Today, the brand operates on a scalable, performance-built Shopify ecosystem that supports millions in transactions with zero downtime during peak hype cycles, positioning RSVLTS for long-term dominance in the apparel market.
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