Stand+
Engineering a high-performance e-commerce ecosystem and integrated visual strategy for a mission-driven footwear brand
Year
2022-2024
Services
UI/UX Design, Custom Web Development
Industry
E-commerce
Transform the STAND+ Shoes e-commerce experience into a high-performing sales engine.
Overview
STAND+ Shoes is more than just a footwear brand. It is a movement that blends comfort, utility, and style with a deeper meaning for its users. Dedicated to providing high-quality footwear for professionals who spend long hours on their feet, the brand’s digital presence needed to act as an invitation into its mission of support and wellness.Despite having a premium product, STAND+ faced a disconnect between its physical brand promise and its digital storefront.Codieshub was engaged to execute a full-funnel e-commerce revamp focused on improving product storytelling and transforming the website into a high-performing sales channel that resonates with a sophisticated audience.
The opportunity
Prior to the redesign, the STAND+ user journey was disjointed. The website lacked a cohesive visual narrative, and product presentation failed to communicate the shoes’ unique value proposition.This resulted in reduced buyer confidence, stagnant Average Order Value (AOV), and short session durations as customers left before fully exploring the collection.The challenge was to build an online experience that inspired trust while strategically increasing purchase value per transaction through a scalable, conversion-optimized architecture.
The solution
Codieshub delivered a multi-layered strategy that balanced refined design with technical performance, ensuring the experience matched the brand’s premium positioning.
- Conversion Driven UX: A redesigned homepage served as both a brand introduction and a sales driver, supported by high-impact hero sections, clear product pathways, and optimized product pages with persuasive copy, trust badges, and reviews.
- AOV Growth Engineering: Custom bundle builders and best-seller modules were implemented to surface smart upsells and real-time product combinations, encouraging higher cart values.
- Style Guide and Visual Consistency: A comprehensive digital style guide was established, including strict typography hierarchy, iconography standards, and consistent interactions to maintain a premium, professional tone.
- Performance Optimization: Mobile-friendly layouts, streamlined checkout flows, and performance-safe animations were introduced to reduce cart abandonment without sacrificing speed.
The impact
The redesign delivered immediate and measurable results. By aligning user experience with stronger product storytelling, STAND+ Shoes achieved a 67% increase in Average Order Value (AOV).Improved engagement led to longer session durations and greater buyer confidence across the site.Today, the website functions as a high-performing commerce engine rather than a simple catalog, effectively bridging the gap between product quality and digital experience while providing a scalable foundation for future global growth.
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