Brand Identity & Visual Design
Brand identity with visuals, interface layouts, and marketing materials using a magazine-inspired aesthetic with bold titles and a serious tone.
Automation2023 - 2025MVP & Product Strategy, Custom Web Development, UI/UX Design
A Headless E-Commerce Back-Office — Build the Store You Want
Dual
Audience
Headless
Architecture
Web + Mobile
Interface Surfaces
Attic set out to serve a dual audience: small and beginning businesses seeking simplicity and flexibility in e-commerce management, plus developers integrating with custom front-ends.
The platform required an approachable interface that didn't lock users into typical store-builder constraints while maintaining technical depth for headless architecture support.
Attic needed to serve entrepreneurs who want simplicity AND developers who want headless flexibility — without either group feeling compromised.
The interface had to be approachable enough for non-technical users to stand up a store while leaving enough technical surface area for developers to customize and extend.
We developed a comprehensive brand identity and product design addressing both entrepreneur and developer needs through thoughtful interface design and marketing alignment.
The visual system used a 'magazine' concept aesthetic — bold titles, neutral photography, a serious tone — to position Attic as a modern infrastructure product.
Brand identity with visuals, interface layouts, and marketing materials using a magazine-inspired aesthetic with bold titles and a serious tone.
Entrepreneur-friendly experience for store setup and order management alongside developer-friendly headless flexibility.
Web and mobile app interfaces enabling users to monitor business metrics remotely.
Dual
Audience
Entrepreneur + developer
Headless
Architecture
Web + Mobile
Interface Surfaces
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