Codieshub

Automation2023 - 2025MVP & Product Strategy, Custom Web Development, UI/UX Design

Attic

A Headless E-Commerce Back-Office: Build the Store You Want

Services used
MVP & Product StrategyCustom Web Development
Industry
Automation

Dual

Audience

Headless

Architecture

Web + Mobile

Interface Surfaces

Attic, project cover
Overview

Attic

Attic set out to serve a dual audience: small and beginning businesses seeking simplicity and flexibility in e-commerce management, plus developers integrating with custom front-ends.

The platform required an approachable interface that didn't lock users into typical store-builder constraints while maintaining technical depth for headless architecture support.

Attic, product detail
The Challenge

What we needed to solve.

Attic needed to serve entrepreneurs who want simplicity AND developers who want headless flexibility, without either group feeling compromised.

The interface had to be approachable enough for non-technical users to stand up a store while leaving enough technical surface area for developers to customize and extend.

The Solution

What we built.

We developed a comprehensive brand identity and product design addressing both entrepreneur and developer needs through thoughtful interface design and marketing alignment.

The visual system used a 'magazine' concept aesthetic (bold titles, neutral photography, a serious tone) to position Attic as a modern infrastructure product.

Brand Identity & Visual Design

Brand identity with visuals, interface layouts, and marketing materials using a magazine-inspired aesthetic with bold titles and a serious tone.

Dual-User Interface

Entrepreneur-friendly experience for store setup and order management alongside developer-friendly headless flexibility.

Cross-Platform Presence

Web and mobile app interfaces enabling users to monitor business metrics remotely.

Attic, product detail
Results

What shipped.

Dual

Audience

Entrepreneur + developer

Headless

Architecture

Web + Mobile

Interface Surfaces

  • Positioned Attic as flexible, modern e-commerce infrastructure rather than a basic store builder.
  • Simplified UI reduced setup friction and time-to-value for non-technical entrepreneurs.
  • Headless architecture enabled customization and scaling opportunities for technical users.
  • Established a credible platform attracting both entrepreneurial and developer audiences.

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