Codieshub

HR, Organizational Development2023 - presentSaaS Solutions, Custom Web Development, UI/UX Design

Paradigm Personality Labs

Powering Personality Insights with a Modern, Interactive Platform

3 mo

Rescue Timeline

$7.4B→16.4B

Market Size

2

Flagship Assessments Rebuilt

Paradigm Personality Labs — project cover
Overview

Paradigm Personality Labs

Paradigm Personality Labs, based in Charlotte, NC, recognized that personality assessments offered enormous untapped potential for talent development and employee wellness.

Their existing system was deteriorating rapidly and a previously hired external firm had proved ineffective — leaving the team 'in a bind' and facing a crash.

Paradigm Personality Labs — product detail
The Challenge

What we needed to solve.

The organization's existing system was deteriorating rapidly and approaching failure.

CEO Lisa Dunbar put it bluntly: 'We had a system that was about to crash. We were in a sorry state.'

Chief Innovation Officer John Lipinski described the prior vendor's shortcomings: 'They were not efficient and they did not communicate well.'

They did an excellent job balancing scientific nuance with a user-friendly experience. They took the time to understand our models and IP, then translated that into clean, intuitive flows.

Lisa Dunbar·CEO, Paradigm Personality Labs
The Solution

What we built.

We spearheaded a complete technological transformation, converting Paradigm into a genuine technology company capable of scaling its vision.

Very open, transparent conversations about budget and timelines kept the team focused on what needed to ship, with a deep trust in shared goals and vision.

Flagship Assessments Rebuilt

Redeveloped two flagship assessment products for online delivery with scientific nuance intact.

Team Dashboard

Interactive dashboard aggregating personality-assessment data across teams — practitioner-ready.

HR Platform Integrations

Seamless integration with HR platforms including Workday so insights land where people already work.

Results

What shipped.

3 mo

Rescue Timeline

vs. prior vendor's failed year

$7.4B→16.4B

Market Size

By 2028, 12.1% CAGR

2

Flagship Assessments Rebuilt

  • Launched interactive online assessments and practitioner toolkits.
  • Positioned for transformation into a full-fledged SaaS platform with direct-to-employee experiences.
  • Gained confidence to pursue technological aspirations without vendor concerns.
  • Enabled continued growth in dashboards, reporting, certification libraries, and emerging-technology integration.
  • Established foundation for seamless integration of personality insights into employee workflows.

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