Codieshub

Transportation & Logistics2024 - 2025Custom Web Development, SaaS Solutions

Saudia Cargo

A CRM Solution That Streamlines Airfreight for Saudia Cargo

30%

Faster Handling Time

800+

International Destinations

26

Domestic Hubs

Saudia Cargo — project cover
Overview

Saudia Cargo

Saudia Cargo operates across 800+ international destinations on 4 continents and 26 domestic hubs — and was named Asia's Best Cargo Airline in 2021.

They needed to preserve their industry leadership with a unified data repository and automated system to streamline deal negotiation and after-sales support.

Saudia Cargo — product detail
The Challenge

What we needed to solve.

Saudia Cargo operated at massive scale but faced internal inefficiency. Sales and support workflows were hampered by fragmented processes — information was scattered across individual representatives rather than centralized.

The company struggled with prolonged sales cycles and heavy manual intervention. Without structured, technology-driven processes, they risked missing cross-departmental collaboration opportunities and losing critical customer data.

Codieshub's team heard our requirements, investigated our processes thoroughly, and delivered exactly what we needed.

Shorouq Basnawi·Commercial Applications Sr. Analyst, SAL Saudi Cargo
The Solution

What we built.

We implemented a comprehensive Microsoft Dynamics 365 ecosystem tailored to Saudia Cargo's specific needs.

Deep-dive process mapping covered the entire customer journey — from initial service request through final delivery and support — before a single workflow was configured.

Dynamics 365 Sales

Custom workflows mirroring actual sales practices; automated approval requests and quote generation; structured deal funnel with step-by-step guidance.

Dynamics 365 Customer Service

Robust case management integrated with Sales; SLAs, automated follow-ups, and embedded call-center functionality.

Dynamics 365 Customer Voice

Automated survey distribution for continuous improvement insights after every engagement.

Saudia Cargo — product detail
Results

What shipped.

30%

Faster Handling Time

Sales requests + support cases

800+

International Destinations

4 continents

26

Domestic Hubs

  • 30% faster handling time for sales requests and customer support cases.
  • Eliminated information silos across sales and support teams.
  • Established unified, secure database for all customer interactions.
  • Enabled personalized service delivery through complete client interaction context.
  • Automated survey capabilities drive ongoing process improvement.

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