Codieshub

E-commerce2022 - 2024Custom Web Development, UI/UX Design

We Are Wild

A High-Velocity Commerce Engine for We Are Wild

84%

AOV Increase

37%

Conversion Rate Lift

61%

Subscription Bundle Engagement

We Are Wild — project cover
Overview

Wild

We Are Wild faced a stagnant Average Order Value despite loyal customers and strong retail presence.

The existing Shopify storefront operated as a standard catalog without the sophisticated commercial logic needed for a competitive, daily-use essentials market.

We Are Wild — product detail
The Challenge

What we needed to solve.

The platform lacked capability to intelligently suggest, validate, and price bundled offerings in real time.

With individual products priced affordably, the brand needed custom logic to encourage advanced bundling and subscription sets while maintaining a frictionless mobile-first experience.

Scaling felt impossible until these guys re-engineered our backend logic from scratch. They solved technical hurdles that stopped our growth in its tracks.

Freddy Ward·CEO, Wild
The Solution

What we built.

We implemented custom engineering embedded directly into the Shopify ecosystem, supporting complex commercial workflows the brand couldn't have achieved with theme-level tweaks.

Every module, from bundles to PDPs, was designed to compound AOV and retention rather than optimize a single funnel step in isolation.

Custom Bundling Engine

Dynamic starter kits and refill bundles with synchronized inventory and volume-based pricing scaling.

High-Performance Cart

Logic-driven cart triggering contextual cross-sell prompts based on real-time contents.

Engineered PDPs

Custom Liquid and JavaScript supporting rich storytelling and technical comparisons, optimized for Core Web Vitals.

Technical A/B Testing

Structured framework validating hero messaging, navigation, and cart interactions using performance data.

Store Locator Integration

Custom API connecting the online experience with physical retail locations.

Results

What shipped.

84%

AOV Increase

37%

Conversion Rate Lift

Across product pages

61%

Subscription Bundle Engagement

  • Achieved 84% increase in Average Order Value.
  • Conversion rates increased 37% across product pages.
  • Cart abandonment reduced by 22%.
  • Subscription-bundle engagement increased 61%.
  • Delivered a scalable, high-volume growth engine supporting long-term market leadership.

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