Custom Audience Logic
Real-time frontend logic distinguishing user types, guiding new visitors toward starter kits, serving reorders to returning customers, and supporting dedicated B2B wholesale checkout.
E-commerce2022 - 2024Custom Web Development, UI/UX Design
Engineering a High-Performance Commerce Architecture for Blendjet
72%
AOV Increase
3x
Conversion Lift
35%
Bounce Rate Reduction
Blendjet is a global leader in the portable-blender market serving millions of customers worldwide.
Their storefront had untapped potential in conversion-rate optimization and average-order-value growth — the shopping experience couldn't differentiate between first-time visitors, returning customers, and wholesale partners.
The existing storefront lacked the technical infrastructure to serve diverse marketing angles and customer demographics effectively.
The shopping experience could not differentiate between distinct user types — first-time visitors, returning customers, and wholesale partners — resulting in missed personalization opportunities.
The platform required re-architecture to become data-driven, where every interaction maximized return on media spend while maintaining rapid load speeds for international audiences.
Managing global scale requires extreme technical precision. Codieshub re-architected our funnels to perform under massive pressure and complexity.
We treated the storefront as a complex custom software system with bespoke modules and technical funnels tailored to each audience segment.
Every layer — from cart to header navigation to PDPs — was re-engineered for personalization and throughput.
Real-time frontend logic distinguishing user types, guiding new visitors toward starter kits, serving reorders to returning customers, and supporting dedicated B2B wholesale checkout.
Rebuilt Product Detail Pages featuring high-speed UGC integration and dynamic bundle logic, plus high-converting landing pages for students, fitness enthusiasts, and other key demographics.
Custom cart drawer with intelligent upsell triggers paired with bespoke header and navigation systems improving discovery without compromising performance.
Custom-integrated recipe content, gated student-program funnels, and a high-performance store-locator API reducing bounce for retail-focused shoppers.
72%
AOV Increase
Bundle placements + cart logic
3x
Conversion Lift
Student & wholesale landers
35%
Bounce Rate Reduction
Optimized PDPs
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