E-commerce2022 - 2024Custom Web Development, UI/UX Design

Blendjet

Engineering a High-Performance Commerce Architecture for Blendjet

Services used: Custom Web DevelopmentUI/UX Design
Industry: E-commerce

Custom

Cart Architecture

Segmented

Audience Funnels

Rebuilt

PDPs & Landers

Overview

Blendjet

Blendjet is a global leader in the portable-blender market, selling to customers worldwide.

Their storefront had untapped potential in conversion-rate optimization and average-order-value growth. The shopping experience couldn't differentiate between first-time visitors, returning customers, and wholesale partners.

The Challenge

What we needed to solve.

The existing storefront lacked the technical infrastructure to serve diverse marketing angles and customer demographics effectively.

The shopping experience could not differentiate between distinct user types (first-time visitors, returning customers, and wholesale partners) resulting in missed personalization opportunities.

The platform required re-architecture to become data-driven, where every interaction maximized return on media spend while maintaining rapid load speeds for international audiences.

Managing global scale requires extreme technical precision. Codieshub re-architected our funnels to perform under massive pressure and complexity.

Ryan Pamplin·CEO, Blendjet

The Solution

What we built.

We treated the storefront as a complex custom software system with bespoke modules and technical funnels tailored to each audience segment.

Every layer, from cart to header navigation to PDPs, was re-engineered for personalization and throughput.

Custom Audience Logic

Real-time frontend logic distinguishing user types, guiding new visitors toward starter kits, serving reorders to returning customers, and supporting dedicated B2B wholesale checkout.

Engineered PDPs & Landers

Rebuilt Product Detail Pages featuring high-speed UGC integration and dynamic bundle logic, plus high-converting landing pages for students, fitness enthusiasts, and other key demographics.

Cart & Header Architecture

Custom cart drawer with intelligent upsell triggers paired with bespoke header and navigation systems improving discovery without compromising performance.

Content & Store Locator

Custom-integrated recipe content, gated student-program funnels, and a high-performance store-locator API reducing bounce for retail-focused shoppers.

Results

What shipped.

Custom

Cart Architecture

Bundle placements + upsell logic

Segmented

Audience Funnels

New, returning, wholesale

Rebuilt

PDPs & Landers

UGC + dynamic bundles

Higher Average Order Value driven by bundle placements and custom cart logic.
Stronger conversion from landing pages built for students and wholesale buyers.
Lower bounce rates on rebuilt Product Detail Pages.
More email opt-ins from recipe and offer modules.

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