Brand Identity
Cohesive visual language establishing Eddy's presence in EdTech with a clear student-first voice.
Education2024 - 2025SaaS Solutions, UI/UX Design
An EdTech Brand and Platform That Make Online Learning Engrossing
12 wk
Brand + Platform Delivery
Full
Style Guide Established
Omni
Channel Asset Coverage
Eddy needed a comprehensive visual and brand foundation to differentiate itself in a competitive EdTech marketplace.
Students seeking engaging, immersive learning experiences — rather than standard online courses — need credibility and visual appeal before they'll even click through.
Eddy required a comprehensive visual and brand foundation to differentiate itself in a competitive EdTech marketplace.
The platform needed credibility and visual appeal to attract students seeking engaging, immersive learning experiences rather than standard online courses.
We established a complete style guide and brand identity before advancing to high-fidelity design.
From there, we created a responsive website and coordinated marketing touchpoints including outdoor advertising and social media assets aligned with the brand positioning.
Cohesive visual language establishing Eddy's presence in EdTech with a clear student-first voice.
Platform design emphasizing student-first learning, fully responsive across desktop and mobile.
Coordinated outdoor advertising and social-media assets reinforcing brand messaging at every touchpoint.
12 wk
Brand + Platform Delivery
Full
Style Guide Established
Omni
Channel Asset Coverage
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